How to Boost Your LinkedIn Presence in 2021 | Industrial Maintenance training dallas

 Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success?

LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But to maximize the benefits of the platform, you need to understand what generates the best responses, and how you can utilize its various tools to optimal effect.



To help with this, we will go over things that you can do, and you’ll be well on your way to building a stronger LinkedIn presence in 2021.

  • Post regularly but not too much

Maintaining a consistent posting process is important on LinkedIn – but posting too much can hurt your presence.

Recommended post at least 2-3 times a week – but no more than 30 times a month for optimal engagement. And, when your post is also significant – try to post in the mornings, perhaps on your way to work. (Please do not post and drive)

  • Avoid using lots of automation

Automation can be a great time-saver – but it can also be damaging to your visibility.

As noted in the previous point, posting too much on LinkedIn can reduce your engagement. Please acknowledge the fact that LinkedIn’s systems can spot when people are using automation and can hide your posts so no one will see them.

If you are going to use automation tools on LinkedIn, you should still look to limit the number of posts to no more than 30 times a month.

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