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Showing posts from February, 2021

Top Facebook Trends for 2021

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Considering that Facebook boasts of 2.6 billion monthly active users according to Influencer Marketing Hub, this social networking site is a giant and a great place to begin. Although you may be on Facebook…. perhaps even have a business page set-up and you’ve been running ads… but are you really putting all of the Facebook best practices to use? Especially if you’re not a social media marketer or know very little about online marketing, it’s definitely worth the time and effort to learn what tools are available, what most active users on the platform are doing, and learn how to capitalize on what people are engaging with. Push Play or Join Live 2020 has been a year where people all around the world have never felt more disconnected, Facebook has been working overtime to maintain some sense of normalcy. One major factor in making this happen: VIDEO CONTENT. The creation and intake of video, either live or recorded, is at an all-time high. Connecting with people through visual and audi

7 Social Media Marketing Trends of Focus for 2021

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With the chaos of 2020 behind us, one thing was certain: we’ve spent a lot of time on social media this year! Last March, as countries implemented stay-at-home orders due to the global pandemic, social media usage rose worldwide by 21%. Now as the world approaches 3.6 billion social media users and continues to deal with the pandemic, brands are asking “What social media trends should I expect in this constantly changing landscape?” Below, we’ve compiled seven social media trends which marketers should watch or leverage in 2021. Ready? Let’s dive in! 1. The organic social media relationship funnel Who do your customers trust?  With rising concerns over privacy and fake-news, forming a trusting relationship with your customers in 2021 is going to be harder than ever. With studies showing that 75% of people don’t accept advertisements as truth, there is a lot to be said for a relationship marketing approach to building trust with your social media audience. These stats speak for themsel

4 Ways to Develop Your Strategic Thinking Skills

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Many people are confused by the term “strategic thinking” often believing that it means thinking big thoughts or reading about others’, or having your own big ideas. To put it simply, strategic thinking is about creating a line of sight from your job to the most important things your organization is working on. Employees at any level can take the initiative to make the connections between their company’s strategy and their own work. Strategic thinking skills are any skills that enable you to use critical thinking to solve complex problems and plan for the future. These skills are essential to accomplish business objectives, overcome obstacles, and address challenges. Especially, if they’re projected to take weeks, months, or even years to achieve. With the right mind-set and practice, you can improve your strategic thinking skills. Strategic thinking skills include: Analytical skills:  To develop a strategy that helps your organization reach its objectives, you must be capable of analy