Top Facebook Trends for 2021

Considering that Facebook boasts of 2.6 billion monthly active users according to Influencer Marketing Hub, this social networking site is a giant and a great place to begin. Although you may be on Facebook…. perhaps even have a business page set-up and you’ve been running ads… but are you really putting all of the Facebook best practices to use?


Especially if you’re not a social media marketer or know very little about online marketing, it’s definitely worth the time and effort to learn what tools are available, what most active users on the platform are doing, and learn how to capitalize on what people are engaging with.

Push Play or Join Live

2020 has been a year where people all around the world have never felt more disconnected, Facebook has been working overtime to maintain some sense of normalcy. One major factor in making this happen: VIDEO CONTENT.

The creation and intake of video, either live or recorded, is at an all-time high. Connecting with people through visual and audio content is totally essential to the successful use of the social media platform. In fact, video is the best performing type of content across any platform; boosting engagement, awareness, and sales for products or services.

A video can be used to speak directly to potential customers and provide them with a clear call to action. Or maybe the content is considered an explainer video, going into detail about how a product functions and the mission of the particular business. The possibilities are endless.

The Online Shopping Experience

Facebook is a big fan of small businesses, especially since they’ve been the hardest hit from the economic decline due to the pandemic. In fact, in 2020 Facebook rolled out $100 million in grants to support small businesses. Should we call this the Social Media Stimulus program?

Not only that but with the launch of Facebook Shops, merchants are now able to create an online store on Facebook to promote/sell their products and increase brand awareness. Since online shopping is basically the norm, utilizing the virtual storefront is a must in 2021 for anyone selling tangible products – especially since Facebook has that 2.6 billion user base!

Facebook News Feed

Considering Facebook as the social media king or queen (you decide), it makes sense that it’s also one of the top sites for digital marketing. As you’ve scrolled through your news feed, watched a video, or even opened up Messenger, you’ve probably found yourself on the consumer end of an ad or two.

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