Instagram Updates and Features for 2021 Marketing Success

While the world is trying to remain resilient through these tough economic times, it is exciting to see how Instagram is rapidly developing new features and functionalities to tackle main business issues and help users support their favorite brands.



Furthermore, keeping up with what is happening on Instagram can be quite a challenge. Instagram is consistently adding and removing features (now faster than ever).

To stay up to date with the latest Instagram updates and features for your business, let’s dig into the upcoming trends you may not know about and how to use them for marketing success!

  • Instagram adds Professional Dashboard for Businesses and Creators

Businesses and creators on Instagram now have access to a Professional Dashboard. Whereas many of its features and resources already exist elsewhere, the dashboard makes them accessible from one central hub.

The dashboard can be accessed from the top of the account profile pages. Sections include Track Your Performance, Grow Your Business, and Stay Informed, providing a mix of analytics, tools, and insights.

  • Instagram adds Recently Deleted feature to restore your deleted content

Those who wish to reconsider their deleted posts, or have had their content removed by hackers, now have the option to restore photos, videos, reels, IGTV videos, and stories within 30 days.

To delete or restore content from Recently Deleted permanently, Instagram will ask you to verify that you are the right account holder before proceeding. The folder can be accessed through the path: Settings > Account > Recently Deleted.

  • Product and branded content tags now available for Reels

Using Instagram for business, marketers, and creators can add product tags to their Reels, permitting users to shop directly from their content.

Users simply must tap the View Products button on your Reels.

And they will be given the option to view the product in more detail right there within the app, with a link to direct them to your site.

Prior to this update, shopping was made available across the board on all posts, IGTVs, Lives, and Stories too. It just proves that videos are the dominant media type in today’s digital landscape.

That is why this is a powerful opportunity for business owners to connect with followers and convert them into customers.

  • Go LIVE with Instagram LIVE

Instagram LIVE lets users stream live videos to followers through their Instagram Stories. It is great for building engagement, connecting directly with your users, sharing news, and establishing your brand. Consider things like demonstrations, hold a Q&A session, give a behind-the-scenes look, and more.

These Instagram trends are only a small glimpse into everything that Instagram offers. If these updates excite you and you are wanting to upgrade your marketing strategy, let our team of social media experts help you. With a little planning, creative content creation, and passion, your business will be a powerhouse by the end of 2021.

Comments

Post a Comment

Popular posts from this blog

Is Your Home Ready for Santa? | Black Owned SEO companies in Texas

Image
  “The bell still rings for those who truly believe” As we count down to the day after we can kick back and enjoy, ensure you’re really prepared, that no details slip through the cracks. How will Santa know to make a stop at your house? What if he comes by your undecorated house and thinks you’re off vacationing? Don’t worry, we’ve got the perfect solutions to your problems, so your home will be ready just in the (Saint) Nick of time.   Show that mantel some love. Throw some holiday cheer here and there. Hang up a needlepoint Christmas stocking for each member of the family. Don’t forget to have them monogrammed—how’s old Kringle supposed to know what goes where if you don’t give him a little guidance? Help him out by embroidering your family members’ names on their respective stockings. Put a wreath on it. A wreath that’s hanging on one’s door says “holiday” more immediately than just about anything. Cookies actually work. He’s known as the Father of Chris...
Read more

4 Ways to Develop Your Strategic Thinking Skills

Image
Many people are confused by the term “strategic thinking” often believing that it means thinking big thoughts or reading about others’, or having your own big ideas. To put it simply, strategic thinking is about creating a line of sight from your job to the most important things your organization is working on. Employees at any level can take the initiative to make the connections between their company’s strategy and their own work. Strategic thinking skills are any skills that enable you to use critical thinking to solve complex problems and plan for the future. These skills are essential to accomplish business objectives, overcome obstacles, and address challenges. Especially, if they’re projected to take weeks, months, or even years to achieve. With the right mind-set and practice, you can improve your strategic thinking skills. Strategic thinking skills include: Analytical skills:  To develop a strategy that helps your organization reach its objectives, you must be capable...
Read more

2021 Influencer Marketing Trends

Image
Considering influencer marketing? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are now the new weapon of choice by advertisers. Influencer marketing offers excellent numbers – a lot higher than traditional marketing methods. According to a report, the market is ready to almost double from $8 billion in 2019 to $15 billion by 2022. To help brands design their strategies and get ahead of the curve, we have covered some influencer marketing trends for 2021. These tips will help you create a strategy that can record big numbers in 2021 and beyond. Brands Will Look for Ongoing Partnerships Instead of One-Off Projects Throughout 2021, expect brands and influencers to join together for long-term, ongoing projects rather than one-off sponsored posts. There can be multiple reasons for this shift, ultimately, it comes down to this: it takes time to make a sale. Even influencers with the most engage...
Read more