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Considering influencer marketing? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are now the new weapon of choice by advertisers. Influencer marketing offers excellent numbers – a lot higher than traditional marketing methods. According to a report, the market is ready to almost double from $8 billion in 2019 to $15 billion by 2022. To help brands design their strategies and get ahead of the curve, we have covered some influencer marketing trends for 2021. These tips will help you create a strategy that can record big numbers in 2021 and beyond. Brands Will Look for Ongoing Partnerships Instead of One-Off Projects Throughout 2021, expect brands and influencers to join together for long-term, ongoing projects rather than one-off sponsored posts. There can be multiple reasons for this shift, ultimately, it comes down to this: it takes time to make a sale. Even influencers with the most engage...

While the world is trying to remain resilient through these tough economic times, it is exciting to see how Instagram is rapidly developing new features and functionalities to tackle main business issues and help users support their favorite brands. Furthermore, keeping up with what is happening on Instagram can be quite a challenge. Instagram is consistently adding and removing features (now faster than ever). To stay up to date with the latest Instagram updates and features for your business, let’s dig into the upcoming trends you may not know about and how to use them for marketing success! Instagram adds Professional Dashboard for Businesses and Creators Businesses and creators on Instagram now have access to a Professional Dashboard. Whereas many of its features and resources already exist elsewhere, the dashboard makes them accessible from one central hub. The dashboard can be accessed from the top of the account profile pages. Sections include Track Your Performance, Grow Your B...