Digital Marketing and Web Development services |Consult Myriad

Nowadays, maintaining brand consistency across multiple locations is complex. A multi-channel marketing environment is a challenge for any business regardless of size, industry, or geography. The more places, the more difficult it is to maintain brand integrity. Keeping a consistent brand identity is magnifying for franchisors, chains, and corporate marketers with multiple sites. Managing various marketing channels, they must also ensure content is localized and relevant without sacrificing brand consistency. The most challenging part of developing your uniform brand is deciding where to begin. Here are some tips to consider to keep your brand in uniform: Simplify campaign creation: Create, distribute, and manage branded marketing campaigns across multiple channels through a single platform, simplifying your go-to-market process. Choose from various print and email formats, customize the campaign using data from your CRM, and add a personalized message. Take control: Look for a tool t...

There are still a lot of questions content creators have about branding. It is easy to mix it with other terms like advertising, digital creating, and content marketing. However, once you understand what branded content is and how to use it to your advantage, it can be a powerful tool. What is Branded Content? Branded content is articles, videos, infographics, and other types of content designed to support or promote a good or service. No matter how effective technology platforms become in delivering content, people will do the same things that move them. Branded Content Strategy: Define Your Audience: It is one thing to create content, but you also need to create a strategy to go along with it. That starts with defining your audience. Many of the new businesses I have worked with create buyer personas to help that what types of topics and content they should create. In addition, more detailed messaging will lead to better conversion. Differentiate Your Brand from Your Competitors: Ano...

Today, businesses need content creators to attract new clients and engage existing ones on the brand’s behalf. Ninety-one percent of business professionals use content marketing as part of their strategy. Everyone is trying to sell something. You’ll need engaging content to attract more followers in order to sell. A talented content creator is a mastermind behind what we read, watch, tag, save, share, and interact with. Content creators are important to increasing a brand’s online presence. Know about your audience, understand what they’re looking for, and come up with something new and valuable for them. They focus on what the target audience requires in order to subscribe, share, follow, or buy. How to become a successful content creator: Be up to date: Be up-to-date and very knowledgeable about all facts of your industry. You’ll also want to stay up with industry innovations, trends, rules, opportunities, and dangers on a daily basis. Knowing more allows you to put yourself in y...

When starting any new business, there are things you learn as you go. Moving from professional to consultant requires a shift in mindset. As a professional, you enjoy much less risk and greater predictability than a consultant. You work with the same people every day, use the same workspace and equipment to do your job, are granted fixed days off (paid, no less!), and have a general idea of what to expect from day-to-day. A consultant, however, has none of that predictability, especially in the beginning. Making a change in conduct that comes easily to you would be challenging to resolve if you are a creature of habit or a social animal.  Here are some strategies to crossover from professional to consultant : 1. Accepting and managing risk: When you decide to become a consultant, you choose to fall into the ocean without understanding its depth. You do not know what you will find under the surface, but you can decide that the risks and benefits exceed the predictability and stabili...