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Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success? LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But to maximize the benefits of the platform, you need to understand what generates the best responses, and how you can utilize its various tools to optimal effect. To help with this, we will go over things that you can do, and you’ll be well on your way to building a stronger LinkedIn presence in 2021. Post regularly but not too much Maintaining a consistent posting process is important on LinkedIn – but posting too much can hurt your presence. Recommended  post at least 2-3 times a week – but no more than 30 times a month for optimal engagement. And,  when your post  is also significant – try to post in the mornings, perhaps on your way to work. (Please do no...

Influencer marketing has become a major buzzword in marketing the past three years. Organizations have also started to use influencer marketing as a new way to promote their brand. In a world where people turn a blind eye to billboards and pop-up ads, influencer marketing is a boom. Building genuine brand-consumer interactions is one of the best ways to mobilize brand awareness organically. And that’s probably what has thrust influencer marketing into the spotlight. Influencer marketing is a combination of word-of-mouth marketing, celebrity endorsements, and display ads. I think I know the question that is forming in your mind right now. So, let us address them. Finding the Right Influencers Despite its apparent benefits, influencer marketing is a futile investment if you are not working with the right ones. In order to recruit the right influencers, your influencer marketing goals need to be clear. Your marketing goals will determine the type of influencers you require for your campa...

Becoming an influencer on LinkedIn is slightly different than other platforms. As LinkedIn influencers are invited by LinkedIn management themselves to join an elite group of people. These people range from change agents to innovators. In a world where ‘seeing is believing has become the norm, becoming a LinkedIn influencer allows you to become a brand yourself. To help you get to the position, below are a few steps that can help you stand out. Audit Your LinkedIn Profile In order to improve your LinkedIn profile, you should be updating it constantly. Here are a few things to keep in mind: Have a recent, professional photo Your experience should be easily digestible and accurate The summary should be up to date Contribute to relevant groups Have A Plan As with any career, you need to have clear goals and a specific action plan to achieve them. Figure out how often to post, what content to create, and how to manage your audience. Be a Thought Leader Influential people regularly share re...

Are you interested in becoming an Instagram influencer and getting paid to post photos for brands? Then you’ve come to the right place! In this blog, you’ll learn everything you ever wanted to know about becoming an influencer and making money on Instagram. We have a lot to go through. Grab a cup of coffee and let us get started to find out how to become an influencer!! Pick your Instagram Niche: The #1 mistake to becoming an Instagram influencer is to post random images, videos, carousel, etc. Stop doing that, NOW! Even if you want to get on the Instagram explore page, you’d need to have an Instagram niche. This needs to be something you’re passionate about. Something that you are knowledgeable about and interested in. Just because someone else is doing something and is successful at it, does not mean you should too. Upgrade your Instagram Account: If you want to become an Instagram influencer but you have a personal or private account, it’s time to upgrade your Instagram game. Swit...